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MY LITTLE COZMO ___
GRAPHIC DESIGN & BRANDING
Working at the Agency - Creative Producer / Fantastic Mr. Nilsson
THE CHALLENGE
Update the image of My little cozmo in a way that conveys the values of sustainability, ethical and ecological awareness, while at the same time of sustainability, ethical and ecological awareness while showing itself as a modern, contemporary and quality brand. and quality brand.
The elements to be highlighted are: CONSCIOUS, STYLISH & PREMIUM
BRANDSCAPE
Set of sensations to be transmitted when customers and potential customers perceive the brand:
- Elegance and class
- Premium quality
- Sustainability
The My Little Cozmo brandscape should transport us to a natural, earthy, luminous setting, with a minimalist and elegant touch.
LOGO BRAND
PRINCIPAL COLORS
We have developed a new brand image where the attributes CONSCIOUS, STYLISH & PREMIUM are perceived.
Through the manual and handwritten stroke of the "my" we gave the logo a handcrafted, personal and close air, typical of a slow fashion and CONSCIOUS brand.
The name of the brand is written in lowercase, following the trends while referring to the children's universe.
The chosen typography is modern, stylish and elegant.
Finally, we have chosen to include a planet that represents the Cosmos in a subtle and integrated way with the name.
The chromatic palette that has been developed is inspired by the tones of nature to which some more striking tones have been added to contrast with the neutral colors.
BRAND APPLICATION
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