In this project, the entire creation and organization of the campaign for the prestigious British brand Bebe Organic was carried out, to present their highly anticipated new autumn-winter collection. From the outset, we immersed ourselves in the creative process, developing a captivating concept that reflected the essence and values of the brand and its designs.

With meticulousness and dedication, we brought this concept to life through a variety of visual mediums, including photographs, fashion videos, an editorial, and lookbooks. Every aspect of the campaign was carefully planned and executed, from searching for the perfect locations to creating each look and directing the artistic direction of the photo shoots.We endeavored to capture the unique essence of Bebe Organic, blending nostalgic elements with a touch of rustic chic and a mystical aura.

Guided by this vision, we created stunning sets that served as backdrops for the images that would communicate the story and inspiration behind the new collection. Once the photo sessions were completed, we embarked on the process of selecting and editing the standout images, paying attention to every detail to ensure a faithful representation of the original concept. These selected images were impeccably presented in a fashion book, followed by the creation of a lookbook that captivated viewers with its beauty and elegance.

We succeeded in creating an autumn-winter campaign that not only stood out for its exceptional aesthetic but also for its ability to evoke emotions and tell a captivating story.